Marketing and branding senior executive needed for Egypt Bakery

Job Description

1. Marketing Tasks:
Manage all promotional activities (campaigns, materials, offer…etc)
Design and production of company’s publications (packaging, catalogues, flyers…etc)
Branding of EBS & Grace (uniforms, letter-heads, business cards, trucks…etc)
Event planning & execution
Market research & PR activities
· Manage marketing samples procedure
· Follow up on website reviews/inquiries
· Daily updates on our social media platforms (mobile application, Facebook, Instagram)
· SMS advertising
Conducting & analyzing surveys e.g. tasting questionnaire.
Updating & maintaining our database of all products/brands.
Organizing and hosting presentations, demos, seminars.
Planning our supplier/customer visits

2. Branding Tasks:
· Creating GRACE portfolio (including range of products, each product description ( dimensions, ingredients, shelf-life, pictures), packaging, pricing…etc.
· Carrying out consumer research (B2B & B2C)
· Supervising merchandising activities
· Applying sales strategies to improve market share of all product ranges.
· Conducting marketing initiatives e.g. campaigns (print, web, social media, broadcast, etc.), events, corporate responsibility programs, sponsorships, events, photo shoots
· Driving business development: market study, selection, production & launch of new products
· Keeping a close eye on competitive products in the marketplace
· Forecasting annual, quarterly and monthly revenue streams.

Skills

· Fluent English
· Computer skills
· 5-8 years with Marketing Experience

Accountability :

Director of Sales & Marketing