News
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How to amplify outdoor advertising with social media
Combining outdoor advertising with social media is a powerful strategy for Egyptian marketers to boost engagement and track campaign success.
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5 key facts about Egypt’s 5.2 GW new renewable energy project
Egypt signed agreements with Alcazar Energy and the Voltalia-Arabia alliance to develop 5.2 GW of renewable energy.
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Egypt’s mega desalination project: a bold step toward water security
Egypt has unveiled a major desalination initiative designed to counteract water scarcity as climate change and population growth pressure.
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All about Aton Resources’ new gold processing plant
In sum, Aton Resources is not only advancing gold mining in Egypt but also redefining what responsible mining could look like in the 21st century.
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7 key facts about Egypt’s updated privatization plan
As Egypt faces economic challenges, the government remains dedicated to advancing its privatization program.
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Marketing lessons from Trump’s 2024 campaign
The campaign was a well-crafted lesson in digital engagement, bold branding, and connecting with new demographic.
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Egypt’s 2040 energy strategy: big savings, low emissions
The strategy has set a goal to generate 68,000 megawatts of power from renewable sources, a massive capacity that dwarfs today’s figures.
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How agritech is shaping the future of Egypt’s agriculture
Today, agriculture contributes 11.6% to the national GDP and employs over 18% of the labor force.
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A deep dive into Egypt’s EGP 50 billion tourism initiative
The initiative provides low-interest financing and flexible terms designed to make Egypt more competitive in the global tourism market.
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7 key facts about Egypt’s new YADA Egypt free zone
The Egyptian government is pushing forward with a series of initiatives to drive economic growth, including the establishment of a new free zone.
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Egypt’s new tax reforms to propel SME growth
Announced by Finance Minister Ahmed Kouchouk, these reforms specifically target businesses with annual revenues below LE 15 million.
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Customer value: how to measure and enhance it for lasting growth
This article offers some key strategies for measuring and boosting customer value effectively.
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The future of brand loyalty in Egypt in 2025
Forrester's 2025 B2C marketing and customer experience (CX) predictions offer key insights into global trends that will resonate locally.
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Is Egypt’s new allowance a temporary fix for a deep economic issue?
Recent announcement of an exceptional allowance for pensions and salaries in public and private sectors is a response to mounting economic pressures.
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5 key facts about Egypt’s first biopharmaceuticals factory
Egypt is set to launch the Middle East’s first biopharmaceutical factory in early 2025, marking a major step in local healthcare production.
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Why is Egypt establishing an economic zone for citrus concentrates?
This move aligns with Egypt’s broader strategy to boost its industrial and export sectors while leveraging local agricultural strengths.
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Egypt's green hydrogen ambitions
Egypt is advancing its green hydrogen strategy through a collaborative project with Euroclear and Deme Hyport Energy, an initiative valued at €24 bln.
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Using WhatsApp for marketing in Egypt
In Egypt, where WhatsApp is a staple, the platform presents a powerful marketing tool for businesses looking to engage with their audience.
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6 key facts about the Sukari gold mine
The Sukari Gold Mine stands as a vital asset in Egypt’s mining sector, contributing to local employment and economic stability.
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Strengthened ties: Saudi Arabia and Egypt
Beyond trade and energy, Saudi Arabia and Egypt are prioritizing increased local production to boost their economies and reduce reliance on imports.
