Job Description
Role and Responsibilities of the Marketing Generalist:
- Help and take the lead in creating the content of the company's website and social media accounts on Facebook, Instagram, and LinkedIn.
- Generate, edit, and publish content in line with our marketing strategy and brand positioning, both from an employer and corporate perspective.
- Brainstorm content and campaigns to promote FlairsTech's brand to clients, prospects, and employees.
- Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, digital and email campaigns, event planning, etc.)
- Experience with lead generation through multiple channels such as emails, social media, advertising, and SEM.
- Proven track record of driving key traffic to the website through advertising, newsletters, targeted campaigns, and emails.
- Work with content writers, graphics designers, business development reps, and other stakeholders in creating lead generation campaigns across multiple formats and channels for the North American and European markets.
- Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
- Liaise with external vendors to execute promotional events, materials, and campaigns
- Periodically work with different SEO tools to ensure that we optimize our website and landing pages for the right keywords.
- Collaborate with the team in brainstorming new and creative ways to reach and engage with our customers, prospects, and candidates.
- Lead the creative discussions on digital and email campaigns to determine the best approach for the specific marketing initiatives.
- Analyze and periodically report on the performance and efficiency of campaigns and marketing efforts.
- Experiment with different ways of generating traffic to our website as well as increasing our inbound and outbound leads.
Our competitive advantage is the superior quality of our services and solutions. Our satisfied customers fuel our phenomenal growth; in fact, 95% of our customers return to us for more projects.
Job Requirements
Skills and Qualifications Required
SKILLS & QUALIFICATION to SUCCEED as a FLAIRSTECH Marketing Generalist:
- 3-5 years of marketing experience with a focus on digital, preferably in a tech company.
- Experience with copy-editing and SEO content writing techniques.
- Bachelor's degree in Marketing, Communications, Journalism, IT, or a related field
- Meticulous and a grammar guru.
- Experience with creating and tracking ad campaigns through multiple ad managers, tracking pixels/ code, and content writing/ editing is a must.
- Skilled in leading and participating in brainstorming sessions.
- Proven track record of generating leads.
- Excellent communication, interpersonal, and organizational skills
- Self-motivated with strong problem-solving skills
- Fast learner with an eye for details.
- Experience in B2B marketing is required.
Definitely a plus:
- Knowledge of the IT and tech space with expertise in IT consulting or professional services offerings.
- Knowledge of different SEO techniques.
- Experience working with mass email campaigns using email management platforms like Mailchimp.
To apply click here.
Join us and Play Bigger here @FlairsTech!
