79% of young adults optimistic about economic future of Egypt
40% of young politically engaged Egyptians believe that the economic outlook of the country will improve a lot, while 39% think conditions will improve a little, according to a study performed by African mobile ad company InMobi.
In an effort to demonstrate how mobile technology could be used for market research, independent mobile advertising network InMobi, conducted a study about mobile usage in Egypt, and consequently, carried out a political survey through mobile-phones among young, politically engaged Egyptian adults aged 18 – 25.
Main findings of both reports reveal that about 66% of Egyptians use their mobiles as a primary or exclusive mean of going online. Those mainly use applications connected to news, information, entertainment, gaming and sports. Compared to the 80% that use their mobile phone to acquire news, the rate of social media usage on mobile phones is surprisingly low at 65%.
Moses Kemibaro, InMobi’s Sales Director for Africa assured: “Egypt is a primary market for mobile technology since most people use their phone device to access the internet.”
When talking about the most influential type of media in Egypt, 62% of about 900 respondents said that the television influences them most. The internet followed at about 53%, trailed by mobile at 30%, print media at 19%, and radio at 4%.
As for the economic outlook on Egypt’s future, it was noticeable that men and voters of the Islamic Bloc were way more optimistic than women and liberals.
Also, only 27% of Smartphone-users believed that the economic situation is going to improve a lot, while 40% of feature-phone users were optimistic. In this case, one can make the differentiation that most Smartphones are used by A and B-Class citizens, while feature-phones are usually spread among lower classes. Thus, in conclusion, it seems that Egyptian high and middle-classes are worried about their financial status, while C and D-classes are confident things will get better.
About 63% of Smartphone-users are concerned about the emergence of corruption and lack of economic prosperity. On the other hand, feature-phone users are more concerned about lack of economic prosperity (71%) than corruption (49%).
Additionally, 63% of males are skeptical about the media, while females seem to have more confidence in the media they see and hear (55%).
Another interesting statistic was that only 52% of respondents believed that democracy was the best way to govern Egypt in the coming years.
The political survey with 1795 respondents aged 18 – 34 was conducted on the 28th – 31st of March 2012 through mobile phones. 11% of the young, politically active Egyptians were female, while 89% were male. The study covered several governorates.
In an effort to demonstrate how mobile technology could be used for market research, independent mobile advertising network InMobi, conducted a study about mobile usage in Egypt, and consequently, carried out a political survey through mobile-phones among young, politically engaged Egyptian adults aged 18 – 25.
Main findings of both reports reveal that about 66% of Egyptians use their mobiles as a primary or exclusive mean of going online. Those mainly use applications connected to news, information, entertainment, gaming and sports. Compared to the 80% that use their mobile phone to acquire news, the rate of social media usage on mobile phones is surprisingly low at 65%.
Moses Kemibaro, InMobi’s Sales Director for Africa assured: “Egypt is a primary market for mobile technology since most people use their phone device to access the internet.”
When talking about the most influential type of media in Egypt, 62% of about 900 respondents said that the television influences them most. The internet followed at about 53%, trailed by mobile at 30%, print media at 19%, and radio at 4%.
As for the economic outlook on Egypt’s future, it was noticeable that men and voters of the Islamic Bloc were way more optimistic than women and liberals.
Also, only 27% of Smartphone-users believed that the economic situation is going to improve a lot, while 40% of feature-phone users were optimistic. In this case, one can make the differentiation that most Smartphones are used by A and B-Class citizens, while feature-phones are usually spread among lower classes. Thus, in conclusion, it seems that Egyptian high and middle-classes are worried about their financial status, while C and D-classes are confident things will get better.
About 63% of Smartphone-users are concerned about the emergence of corruption and lack of economic prosperity. On the other hand, feature-phone users are more concerned about lack of economic prosperity (71%) than corruption (49%).
Additionally, 63% of males are skeptical about the media, while females seem to have more confidence in the media they see and hear (55%).
Another interesting statistic was that only 52% of respondents believed that democracy was the best way to govern Egypt in the coming years.
The political survey with 1795 respondents aged 18 – 34 was conducted on the 28th – 31st of March 2012 through mobile phones. 11% of the young, politically active Egyptians were female, while 89% were male. The study covered several governorates.