Softex Insights into Social Media Marketing 2014
In January 2014, SlideShare has officially stated that Softex Software House content is among the TOP 5% of most viewed on SlideShare in 2013. It is worth to mention that they have reached this achievement in short time, since Softex has joined SlideShare in September 2013. This article introduces Softex insights into their experience of building strong presence among Social Media.
As Business to Business Company, they have had many concerns such as; that if there is anyone using social media to make B2B purchase decisions, if their prospect uses social media, and last and not least how can the marketing department share attractive content on social media.
Softex marketing department has to make their own research on the global market. There are some facts that can display the value social media could bring to your B2B marketing practices. According to the Content Marketing Institute, 87 percent of B2B brands use social media to engage audiences and distribute digital content to prospective and current customers, which is an impressive leap from 74 percent in 2012. In addition, B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most important factor 64% in search, behind only strong content 82%.
These above figures have encouraged Softex to start making social networks work for them. One of the main strategies is that even though people are browsing for something quick to understand, they love retweeting or resharing content that makes them look smart. If they learn something valuable from a piece of data or quote their business posted, they will gladly repost it and show off their newly gained expertise to their own networks. That, in turn, will extend the reach of the marketing content.
Therefore, Softex marketers have created wide range of articles related to business development, internet marketing, useful information about using internet in business and etc. This tactic has made its influence on gaining wide engagement on their social accounts through Facebook, YouTube, Twitter, SlideShare and LinkedIn. It should be highlighted that SlideShare has announced in January 2014 that Softex content is among the TOP 5% of most viewed on SlideShare in 2013.
As Business to Business Company, they have had many concerns such as; that if there is anyone using social media to make B2B purchase decisions, if their prospect uses social media, and last and not least how can the marketing department share attractive content on social media.
Softex marketing department has to make their own research on the global market. There are some facts that can display the value social media could bring to your B2B marketing practices. According to the Content Marketing Institute, 87 percent of B2B brands use social media to engage audiences and distribute digital content to prospective and current customers, which is an impressive leap from 74 percent in 2012. In addition, B2b marketers believe social media is critical to organic search success. Marketers rate social media as the second-most important factor 64% in search, behind only strong content 82%.
These above figures have encouraged Softex to start making social networks work for them. One of the main strategies is that even though people are browsing for something quick to understand, they love retweeting or resharing content that makes them look smart. If they learn something valuable from a piece of data or quote their business posted, they will gladly repost it and show off their newly gained expertise to their own networks. That, in turn, will extend the reach of the marketing content.
Therefore, Softex marketers have created wide range of articles related to business development, internet marketing, useful information about using internet in business and etc. This tactic has made its influence on gaining wide engagement on their social accounts through Facebook, YouTube, Twitter, SlideShare and LinkedIn. It should be highlighted that SlideShare has announced in January 2014 that Softex content is among the TOP 5% of most viewed on SlideShare in 2013.