Is Egypt’s El-Nasr Automotive making a comback?
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The revival of Egypt's automotive manufacturer, El-Nasr Automotive, could be one of the most exciting developments in the country’s industrial landscape. The Egyptian government is exploring ways to modernize the historic company and venture into electric vehicle (EV) production, with an eye on global competition.
Founded in 1960, El-Nasr once symbolized Egypt's industrial ambitions, assembling Italian Fiats and producing the well-known Shahin car. Now, with the rise of electric vehicles worldwide, the question arises: Could El-Nasr be poised to play a key role in Egypt's green future?
The government’s partnership with China’s Dongfeng to produce EVs marks a critical step in this transformation. This initiative not only aims to meet local market needs but also positions Egypt as a player in the global automotive industry.
This pivot to electric could breathe new life into the legacy brand, raising the question: Is El-Nasr ready to reclaim its status as a symbol of innovation?