The Egyptian citrus season is coming up and Mohamed Wafaey, Managing Director and Deputy Chairman for Capital Agro, has a positive outlook on what’s coming: “Our expectations for the orange season are optimistic. The dry weather conditions in Europe have led to increased demand for our oranges, as a substitute for their reduced domestic supply. Furthermore, the significant decrease in orange production in Spain and Italy, by about 30%, presents an opportunity for us to fill the gap. This year, our volumes for oranges are expected to increase. We anticipate reaching a volume of 30,000 tons.”


According to Wafaey, there are specific reasons contributing to their expected increase of volumes this year. “Firstly, the high quality of Egyptian oranges has been well-received in the international market, leading to an increased demand for our product. This positive reputation has resulted in higher export volumes. Additionally, the decrease in orange production in Spain and Italy has created a market opportunity for us to fill the supply gap and meet the demand.”


This season, Capital Agro’s primary objective is to expand our export volumes to various markets, Wafaey explains: “We aim to increase our presence in key regions such as North America, Asia, and the Middle East. Additionally, we’re focused on diversifying our product offerings to meet the specific demands of each market. The citrus and fresh fruits industry is witnessing a shift in marketing strategies and growing trends. We are observing a growing demand for organic and sustainably produced fruits. As a result, we are investing in sustainable cultivation practices and obtaining relevant certifications to cater to this trend. Additionally, digital marketing and e-commerce platforms are playing an increasingly significant role in reaching consumers directly.”


Capital Agro will be introducing various new brands to add to their portfolio this season, Wafaey states. “In the upcoming orange season, we have some exciting developments planned. We will be introducing five new brands, expanding our brand portfolio to a total of twelve brands in various markets. This strategic move allows us to diversify our offerings and cater to different customer preferences, ultimately strengthening our market presence. Additionally, our commitment to customer service is reflected in the implementation of customer relationship management and tracking systems. These tools enable us to manage customer interactions, track orders, and promptly address any inquiries or concerns, ensuring a seamless experience for our clients.”


“We take pride in holding quality certifications, including Global GAP, SMETA, Sedex, GRASP, and ISO. These certifications validate our adherence to international standards in areas such as agricultural practices, social responsibility, and quality management systems. By expanding our brand portfolio, prioritizing customer service through CRM and tracking systems, and maintaining quality certifications, we’re well-prepared for the upcoming orange season. We remain committed to meeting customer expectations, delivering high-quality oranges, and further solidifying our position in the citrus industry,” Wafaey concludes.

For more information:
Tamer Magdy
Capital Agro
Tel: +20 106 655 9130
Email: tamer.magdy@capitalagro.com
www.capitalagro.com