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Baby Food in Germany; 2015 Nutritional Needs,Health,Geriatric Use,Market Research Report

Baby Food in Germany is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Germany
MarketsandMarkets™ | 04.12.2015

Baby Food in Germany; 2015 Size and Share Published in 2015-10-31 Available for US$ 3275 at Researchmoz.us

Description

There are a number of influences currently shaping the baby food market in Germany which are likely to continue over the next few years. Ready-to-eat products are expected to comprise one of the few growth areas in the baby food market in the face of a falling birth rate. Concerns over the health and safety aspects of manufactured baby foods will remain a priority for parents, and products which are organic, hypoallergenic, or possess other health enhancing properties are likely to have the advantage, despite their usually higher price. Confidence in recognised brand names will remain high notwithstanding further contamination scares.

Key Findings


2014 saw an upturn in sales over the previous year of 2.5% in value and 2.1% in volume. This was in part due to higher birth numbers, but also to an improvement in the economy, and to strong marketing and product innovation.

Unusually, the largest sector of the German market is not baby milks but meals & juices. The latter accounted for 47.9% of value sales in 2014 and for 72.6% of volume sales.

Two major channels of distribution dominate in the baby food sector - drugmarkets and food outlets, the latter principally comprising large supermarkets and hypermarkets.

Although the economic situation has improved in 2015, growth is expected to be muted over the review period overall. The number of births is also expected to fall.

Synopsis

Baby Food in Germany is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the Germany market.

What else does this report offer?

Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.


Download Sample of this Report at http://www.researchmoz.us/enquiry.php?type=S&repid=483502


Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

Future projections considering various trends which are likely to affect the industry.

ReasonsToBuy

Evaluate important changes in consumer behaviour and identify profitable markets and areas for product innovation.

Analyse current and forecast behaviour trends in each category to identify the best opportunities to exploit.

Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

Investigates which categories are performing the best and how this is changing market dynamics.


Browse All Food Market Research Reports at http://www.researchmoz.us/food-market-reports-118.html


Table of Content


Executive Summary

Major Developments

Market Structure

Per Capita

Distribution

The Suppliers

The Future

Background to the Market

Births

Live Birth Rates

Live Births by Region

The Baby Population

The Consumer

Living Standards

Eating Habits

Socio-Demographic Trends

Family Structure

Number of Women of Childbearing Age


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About ResearchMoz


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