2016 US Soap, Bath and Shower Products Industry Key Trends, Size, Growth, Shares And Forecast Research Report
When adjusted for inflation, total market sales in the soap, bath, and shower products market have remained relatively flat, though the inclusion of more premium benefits have helped boost sales of liquid body washes and bath products. Going forward, continued launches of products offering premium benefits, as well as product innovations that offer ease of use, may help to accelerate growth.
To Get Sample Copy of Report visit @ http://www.researchmoz.us/enquiry.php?type=S&repid=563932
Table of Content
Overview
What you need to know
Definition
Executive Summary
The issues
Slow market growth expected to continue
Figure 1: Total US sales and fan chart forecast of soap, bath, and shower products, at current prices, 2010-20
Consumers trade in bar soap for liquid options
Figure 2: Percentage of households using bar soap, body wash, and liquid hand soap, April 2010-June 2015
Brands impacted by ingredient controversy
Figure 3: Awareness of ingredients, November 2015
The opportunities
Encourage consumers to trade up for premium products
Figure 4: Correspondence analysis – Product benefits, November 2015
Improve perceptions around bar soaps
Figure 5: Attitudes toward bar soap – Agree responses, November 2015
While a niche market, product innovations present opportunity
Figure 6: Interest in select product innovations, by gender and 25-34 and 65+ age groups, November 2015
What it means
The Market – What You Need to Know
Slow market growth expected to continue
Liquid body wash drives sales, but small bath product segment growing
Market impacted by in-shower moisturizers, ingredient concerns
Growing population of women boosts market, declines in families temper growth
Browse Detail Report With TOC @ http://www.researchmoz.us/soap-bath-and-shower-products-us-february-2016-report.html
Market Size and Forecast
Slow market growth expected to continue
Figure 7: Total US sales and fan chart forecast of soap, bath, and shower products, at current prices, 2010-20
Figure 8: Total US sales and forecast of soap, bath, and shower products, at current prices, 2010-20
Market Breakdown
Bath products segment small, but growing
Figure 9: Share of soap, bath, and shower products sales, by segment, 2015 (est)
Figure 10: Percentage change in sales of soap, bath, and shower products, by segment, 2014-15 (est)
Market Perspective
Gender-specific vs unisex a key purchase influencer
Shower products, liquid soaps dominate new product launches
Figure 11: Share of soap, bath, and shower product launches, by category, 2015*
Competition between body care and shower products heats up
Controversies over ingredients continue to impact brands
Market Factors
Despite growing overall population, older adults may temper market growth
Figure 12: US population, by age, 2010, 2015, and 2020
Increases in female population bode well for liquid products
Figure 13: Female population by age, 2010, 2015, and 2020
Bar soap, bath products benefit from growing population of Black, Hispanic adults
Figure 14: US population by race and Hispanic origin, 2010, 2015, and 2020
Declining percentage of homes with children challenge market
Figure 15: US households, by presence of own children, 2005-15
Stabilizing incomes can boost sales of premium products
Figure 16: Median household income, in inflation-adjusted dollars, 2004-14
Unpredictable flu epidemics add confusion to hand sanitizer sales forecasts
Key Players – What You Need to Know
Unilever dominates market, competition between others remains intense
Premium offerings and benefits reign over value positioning
Basic options struggle as consumers seek added benefits
Health and wellness claims, luxury offerings elevate category
Manufacturer Sales of Soap, Bath, and Shower Products
Competition between leading companies remains strong
Figure 17: Manufacturer sales of soap, bath, and shower products, 2014-15
Make an Enquiry of this report @ http://www.researchmoz.us/soap-bath-and-shower-products-us-february-2016-report.html
About ResearchMoz
ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.
For More Information Kindly Contact:
ResearchMoz
Mr. Nachiket Ghumare,
Tel: +1-518-621-2074
USA-Canada Toll Free: 866-997-4948
Email: sales@researchmoz.us
Browse Our Latest Press Releases @ http://www.researchmoz.us/pressrelease