US Walgreens Shopper Industry Key Trends, Size, Growth, Shares And Forecast Research Report 2016

Market Shopper reports provide an in-depth understanding of how shoppers behave and feel when shopping at each retailer, as well as how and why they shop in various key categories at a particular store.

Market combines exclusive quantitative and qualitative consumer research with expert analysis to provide shopper-based data and insight. Like other Reports, each Shopper Report is available in both Word and PDF versions and accompanied by an executive summary in PowerPoint and a databook file in Excel which includes all of the quantitative data collected for that report.

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Table of Content

Background and Methodology

Background and objectives
Methodology
Quantitative Methodology:
Qualitative methodology

Key Takeaways

Walgreens’ convenience has trade-offs – namely, spending more money
Product and brand selection at Walgreens is appealing, though primarily driven by key categories – Beauty and Home Healthcare
Leveraging store associates
Make Walgreens trips more efficient
Increase basket size among shoppers who walk into Walgreens without a specific plan
Walgreens’ digital experience

Who is the Walgreens shopper?

Figure 1: Demographic profile of Walgreens shoppers
Shopper Demographic Profile Summary: Hispanics and Millennials are key demographics for Walgreens
Heavy Shoppers (5+ trips/month):
Moderate Shoppers (2-4 trips/month)
Light Shoppers (1 trip/month)
Spotlight on Hispanics: One in five Walgreens shoppers are Hispanic
Spotlight on Millennials: A third of Walgreens shoppers are Millennials

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Why Shop at Walgreens?

Figure 2: Key importance and performance metrics for Walgreens
Convenience
Store environment
Selection
Price/promotions

Areas Where Walgreens Excels

Store atmosphere
In their words…
Balance Rewards program
In their words…
Digital offers
In their words…

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