Canada Consumer Attitudes and Online Retail Dynamics Industry Key Trends, Size, Growth, Shares And Forecast Research Rep
Although the development of the Canadian economy is strong, with robust economic integration with the United States, the e-commerce market is still lagging well-behind other developed nations in the world. This can be attributed to customers and their concerns around security, as well as lack of clarity around shipping purchases and returns, which is driving Canadian consumers to physical shops as opposed to online shopping.
Key Findings
Online retailing has high potential compared to conventional channels, and is expected to grow at a CAGR of 14% over the forecast period
Growing internet penetration will act as a catalyst for the emerging online shopping market
Electrical and electronics was the largest product group, with total sales of CAD3.8 billion, or 42.9% of total online retail sales in 2015
There will a need for a well-integrated multichannel retailing strategy
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Synopsis
“Consumer Attitudes and Online Retail Dynamics in Canada, 2015–2020” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Canada’s online retail environment. In addition, it analyses the key consumer trends influencing Canada’s online retail industry.
What else does this report offer?
It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future
Reasons To Buy
Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
Understand which products will be the major winners and losers in the online arena in the coming years
Get an in-depth analysis of the latest trends in online retailing in Canada, covering the factors driving online spending across the categories
Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable
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Table of Contents
1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Consumer Insight: Online Shoppers Attitudes and Behavior
4.1 Overview of Canada's Online Shopping Environment
4.1.1 Growing internet penetration acting as a catalyst for emerging online shopping market
4.1.2 Fixed broadband penetration increasing at a steady rate
4.1.3 Increasing use of mobile Internet will boost mobile shopping
4.2 Consumer Attitudes and Behaviour
4.2.1 E-Commerce Will Grow, but Brick and Mortar Will Still Dominate
4.2.2 Value-Conscious Canadians Look beyond Their Purview
4.2.3 The Need for a Well-Integrated Multichannel Retailing Strategy
5 Online Channel Dynamics
5.1 The Online Channel's Share of Total Retail Sales
5.1.1 Canada online vs. offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 Canada retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2015
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Online retail sales growth by individual category
5.3.5 Food and grocery categories: market size and forecasts
5.3.6 Electrical and Electronics categories: market size and forecasts
5.3.7 Music, video, and entertainment software categories: market size and forecasts
5.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
5.3.9 Books, News and Stationery categories: Market Size and Forecasts
5.3.10 Sports and Leisure equipment categories: market size and forecasts
5.3.11 Furniture and floor coverings categories: market size and forecasts
5.3.12 Home and Garden categories: market size and forecasts
5.3.13 Health & Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in Canada
6.1 Retailer 1: Canadian Tire
6.1.1 Business Description
6.1.2 Site Experience
6.2 Retailer 2: SHOP.CA
6.2.1 Business Description
6.2.2 Site Experience
6.3 Other Innovative Retailers in Canada
6.3.1 Best Buy Canada
6.3.2 SHOP.CA
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