Digital Trends - China - March 2016 Lifestyle, Growth and Information
Digital Trends - China - March 2016 Size and Share Published in 2016-03-23 Available for US$ 3990 at Researchmoz.us
Description
Chinese consumers are open to purchasing and using digital products, and multifunctional digital products with enhanced features may be attractive to Chinese consumers. Smart TVs see the potential to grow in terms of both penetration and as a marketing channel. To attract visit, offline stores can leverage the power of technology, such as virtual reality and augmented reality.
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Table of Content
Overview
What you need to know
Products/themes covered in this report
Personal computer (PC)
Mobile phone
Television (TV)
Camera
Gaming console
Wearable digital products
Demographic classification
Household income
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Executive Summary
The market
Smartphones continue to dominate, while smart TVs see growth potential
Figure 1: Ownership of digital products, March 2014, April and December 2015
Consumers are willing to spend on technology and communication
Applications of VR and AR technology
Bricks-and-mortar stores using technology to enhance experience
The consumer
Consumers prefer multi-functional digital products
Figure 2: Attitudes towards digital products, December 2015
Different types of digital product consumers
Figure 3: Different types of digital product consumers, December 2015
No significant gender and city tier difference among Early Adopters
Tech Savvies are skewed to males under 40
Affluent consumers show preference for specialised products
Switching-off consumers tend to be tier one residents with high income
Consumers have slimmer portfolio of digital products
Figure 4: Types of digital products owned, March 2014, April and December 2015
Penetration of smart TVs increases
Figure 5: Ownership of digital products, March 2014, April and December 2015
Consumers are actively using their smartphones, smart TVs, wearable devices and smart home appliances
Figure 6: Usage trend of smartphones, smart TVs, wearable devices and smart home products, December 2015
Figure 7: Activities on digital products, December 2015
Consumer are interested in in-store digital facilities
Figure 8: Attractive in-store digital facilities, December 2015
What we think
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