UK Biscuits, Cookies and Crackers Industry Key Trends, Size, Growth, Shares And Forecast Research Report 2016
While the majority of people are concerned about sugar, sales of sweet biscuits are holding up well. With consumers likely to become more focused on portion control due to concerns about sugar though, smaller-sized convenience products and mini packs that also cater better for on-the-go snacking are likely to become more important. The development of more added-value products that consumers are willing to pay more for is also needed to drive value growth as volume sales are expected to stagnate or decline.
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Table of Content
Overview
What you need to know
Products covered in this Report
Executive Summary
Minimal growth in total sales
Figure 1: Best- and worst-case forecast of total UK retail value sales of sweet and savoury biscuits, breakfast biscuits, cereal/snack bars, crackers, crispbread and rice cakes, 2010-20
Sales of sweet biscuits holding firm amid sugar concerns
Focus on sugar and price pressures a threat to future sales
No sign of people cutting back on eating biscuits in 2015
Savoury biscuits eaten less frequently than sweet biscuits
Figure 2: Frequency of eating different types of biscuits, cookies, crackers and cereal bars, December 2015
Sweet biscuits most likely to be eaten as a snack at home
Lots of filling or a thick covering most likely to encourage trading up
Figure 3: Factors that would encourage buyers to pay more for sweet biscuits, December 2015
Linking biscuits more strongly to particular occasions
Figure 4: Interest in trying different types of biscuit products, December 2015
Concerns about sugar and interest in alternatives to refined sugar
Figure 5: Attitudes towards biscuits, December 2015
What we think
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Issues and Insights
New pack formats and product pairings can expand usage occasions in biscuits
The facts
The implications
Fillings and freshness offer ways to add value to sweet biscuits to combat lacklustre volume sales
The facts
The implications
Threat from concerns about sugar and focus on health and nutrition
The facts
The implications
The Market – What You Need to Know
Small increase in sales of biscuits
Sweet biscuit sales holding up amid sugar concerns
Baked snacks help sales of savoury biscuits
Strong NPD activity in cereal bars and breakfast biscuits
Focus on sugar in media could impact on future sales
Growing real incomes but a changed retail landscape
Increased competition in snack foods
Growth in the child population and number of over-55s
Market Size and Forecast
Small increase in sales of biscuits and cereal bars in 2015
Figure 6: Total UK retail volume and value sales of sweet and savoury biscuits, breakfast biscuits, cereal/snack bars, crackers, crispbread and rice cakes, 2010-20
The future
Figure 7: Best- and worst-case forecast of total UK retail value sales of sweet and savoury biscuits, breakfast biscuits, cereal/snack bars, crackers, crispbread and rice cakes, 2010-20
Figure 8: Best- and worst-case forecast of UK retail volume sales of sweet and savoury biscuits, breakfast biscuits, cereal/snack bars, crackers, crispbread and rice cakes, 2010-20
Segment Performance
Sweet biscuit sales hold firm amid sugar concerns
Figure 9: Total UK retail volume and value sales of sweet biscuits, 2010-20
Figure 10: Best- and worst-case forecast of total UK retail value sales of sweet biscuits, 2010-20
Figure 11: Best- and worst-case forecast of total UK retail volume sales of sweet biscuits, 2010-20
Savoury biscuits helped by appeal of baked snacks
Figure 12: Total UK retail volume and value sales of savoury biscuits, crackers, crispbread and rice cakes, 2010-20
Figure 13: Best- and worst-case forecast of total UK retail value sales of savoury biscuits, crackers, crispbread and rice cakes, 2010-20
Figure 14: Best- and worst-case forecast of total UK retail volume sales of savoury biscuits, crackers, crispbread and rice cakes, 2010-20
NPD activity helps sales of cereal bars and breakfast biscuits
Figure 15: Total UK retail volume and value sales of breakfast biscuits and cereal/snack bars, 2010-20
Figure 16: Best- and worst-case forecast of total UK retail value sales of breakfast biscuits and cereal/snack bars, 2010-20
Figure 17: Best- and worst-case forecast of total UK retail volume sales of breakfast biscuits and cereal/snack bars, 2010-20
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