Holiday Trends - China - April 2016 Industry Analysis, Size, Growth, Shares And Forecast Research Report

The future growth of the demand for travel comes from family travellers who are eager to experience immersive local culture in a leisurely way. In addition, long weekends and the sharing economy will further boost the holiday market in China.

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Table of Content

Overview

What you need to know
Inclusions

Executive Summary

The market
Figure 1: Annual urban disposable income, 2008-15
Figure 2: Annual total retail sales of consumer goods, 2008-15
Figure 3: Chinese holiday expenditure, 2010-15
Figure 4: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
The consumer
Growing travelling needs
Figure 5: Holiday destinations, January 2016
Travelling is a great chance to strengthen family ties
Figure 6: Holiday companions, January 2016
Large potential of traditional holidays
Figure 7: Holiday time chosen, January 2016
The increasing sophisticated need for travelling
Figure 8: Holiday purpose, January 2016
Various attitudes towards different spending items
Figure 9: Spending habits on holiday, January 2016
Optimising holiday plan instead of cutting it
Figure 10: Budget control methods, January 2016
What we think

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Issues and Insights

Family traveller
The facts
The implications
Explore Chinese traditional holidays
The facts
The implications
New opportunities emerge when 2.5-day weekends are implemented
The facts
The implications
Impact of sharing economy
The facts
The implications

Market Factors

Market background
Growing disposable income
Figure 11: Annual urban disposable income, 2008-15
Prosperous consumer spending
Figure 12: Annual total retail sales of consumer goods, 2008-15
Market size
Figure 13: Chinese holiday expenditure, 2010-15
Market forecast
Figure 14: Best- and worst-case forecast for holiday expenditure, at current prices, 2010-20
Market drivers
Sharing economy in Chinese tourism market
Market barriers
Dishonest business operators and loose supervision

The Consumer – What You Need to Know

Travelling is part of life
Unique and interesting trips
Better control than cutting

Holiday Destinations

Travelling is not a luxury anymore
Figure 15: Holiday destination, January 2016
Rising incomes and education levels
Figure 16: Holiday destination, by monthly household income and education level, January 2016
Zest for outbound travelling from tier one
Figure 17: Holiday destination, by city tier, January 2016

Holiday Companions

Go with family
Figure 18: Holiday companion, January 2016

Holiday Time Chosen

Large potential behind traditional Chinese holidays
More annual holidays will definitely help
Figure 19: Holiday time chosen, January 2016

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