Gastrointestinal Remedies - UK - May 2016 : Research, Analysis, Shares and Forecast
Sales of gastrointestinal remedies have surged in recent years as consumers have become increasingly aware of their diet and digestive health. However, along with a growing awareness of health issues comes a greater desire to treat illness through dietary changes rather than reaching for medications, which is a challenge for the market in years to come. Falling investment in NPD (New Product Development) is also likely to impact consumer engagement, which could in turn lead to a downturn in sales, highlighting the importance of innovation to the category.”
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Executive Summary
GI remedies market enjoys strong value sales growth
Figure 1: Best- and worst-case forecast of UK value sales of gastrointestinal remedies, 2010-20
Launch activity tumbles
Figure 2: New product launches in the gastrointestinal remedies market, by launch type, 2012-15
Treating GI health issues
Figure 3: Experience of gastrointestinal health problems and treatments used, February 2016
Stress proves leading cause of GI health problems
Figure 4: Factors contributing to experience of GI problems in the last 12 months, February 2016
Controlling GI problems with diet
Figure 5: Attitudes towards treating GI health problems, February 2016
GI preparation limited
Figure 6: Attitudes towards GI remedies, February 2016
What we think
Issues and Insights
Driving usage through preparatory purchases
The facts
The implications
Stimulating growth through brand extension
The facts
The implications
Digital educational initiatives
The facts
The implications
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The Market – What You Need to Know
GI remedies market enjoys strong value sales growth
Indigestion remedies drive market growth
Supermarkets and chemists dominate sales
Baby boom slows
GI prescriptions continue to rise
Healthy eating boom
Indigestion remedies linked to dementia
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