Peru: Mobile Market Poised for Strong Growth as Heightened Competition and Network Improvements Spur Demand

Like most major markets in Latin America, Peru witnessed a strong depreciation of its local currency against the US dollar in 2015. In large part owing to this effect, the Peruvian telecom services market contracted by 6.6% in 2015, from $4.8bn in 2014 to $4.5bn in 2015. With the fifth-largest population in Latin America, Peru is home to the seventh-largest telecom market in the region. Pyramid Research expects total services revenue to grow at a CAGR of 3.1% between 2015 and 2020, in US dollar terms, reaching $5.3bn in 2020.

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Key Findings

• Mobile subscriptions in Peru recorded a strong increase of 6.9% in 2015, closing the year at 33.6m. Growth was primarily driven by a more consumer-oriented Entel and new-entrant Bitel, which have implemented aggressive pricing strategies and device subsidies. Over the next five years, mobile subscriptions will grow at a CAGR of 3.3%, reaching 39.5m by year-end 2020, with smaller MNOs and MVNOs, led by Virgin Mobile, as the main growth drivers.
• Both Movistar and Claro have seen their mobile share decline in 2015 largely as a result of intensified competition, particularly in the prepaid segment. At year-end 2015, Movistar

• Executive summary
• Market and competitor overview
• Regional context
• Economic, demographic and political context
• Regulatory environment
• Demand profile
• Service evolution
• Competitive landscape
• Major market players
• Segment analysis
• Mobile services
• Fixed services
• Pay-TV
• Identifying opportunities
• Overall market opportunities