Japan - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses
Executive Summary
The Digital Economy is driving growth Japan
Japan’s telecommunications sector is one of the most developed markets in the world. Japan’s telecoms market is characterised by customers possessing a willingness to adopt new technologies combined with an increasingly sophisticated interest in the wider application of telephone lines.
Moving towards 2017 Japan’s market is served by three multi-service operators offering fixed-line telephony, fixed broadband Internet access, mobile voice telephony, mobile broadband Internet access and pay TV services.
Japan’s fixed line market is dominated by incumbent operator NTT. However with a saturated fixed-line telephone subscriber market (on a per household basis), mobile has emerged as the major force in Japan’s telecoms market. The emphasis on mobile has allowed new market entrants to enter and grow in the market despite NTT’s dominance of the fixed market.
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Moving into 2016 there were approximately 160 million mobile subscribers in Japan with the majority expected to be accessing services through LTE networks. Japan’s mobile market place remains an aggressive arena given the mature nature of the market. With few new subscriber acquisition opportunities operators are focused on acquiring subscribers from each other as well as satisfying and retaining existing ones.
Data makes up the majority of ARPU although voice remains an important application. Overall ARPU is declining due to competition as well as Over-The-Top (OTT) product substitution for messaging and voice.
Operators are also increasing focus on higher value mobile content and applications to diversify revenue sources away from commoditised access services and also to improve customer retention. A number of operators have been involved in the initial stages of 5G network trials. Mobile content and applications is receiving increased focus as revenue growth from mobile data ARPU is expected to fall due to the mature.
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Table of Contents
1. Key statistics
2. Telecommunications market
2.1 Market Overview and Analysis
3. Regulatory environment
3.1 Historic overview
3.2 Regulatory authority
3.2.1 The MPHPT/MIC
3.2.2 Radio Regulatory Council
3.2.3 Telecommunications Council
3.2.4 Telecommunications Carriers Association
3.2.5 Japan Internet Providers’ Association (JAIPA)
3.3 Government policies
3.3.1 Government investment in infrastructure
3.3.2 Skill building, education and demand programs
3.3.3 Competition policy
3.3.4 Network non-discrimination
3.3.5 Spectrum policy
3.3.6 Broadband Policy
3.4 Access
3.5 Carrier PreSelection (CPS)
3.5.1 MYLINE calling categories
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