Licensed Merchandise and Toys Market 2016, Industry Overview, Analysis, Research, Demand, Growth and Trends
Description-
The report titled Global Licensed Merchandise Market-Focus on Licensed Toys: Trends and Opportunities (2016-2020) analyzes the potential opportunities and significant trends in the global licensed merchandise retail market, with special focus on licensed toys. The report provides detailed analysis of the market size and segmentation of the industry with regional focus on major North American markets such as the United States and Canada and Asia Pacific region. The US is the birthplace of many international licenses and is the biggest licensed toys market globally. Europe is the second largest licensed toy region in the world. Asia Pacific is catching up by being home to seven out of the top 10 most heavily licensed traditional toys and markets globally.
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The report also assesses the market share of the industry based on popular licensing categories like Character/Entertainment, Corporate Brand, Fashion, etc. Business profiles and analysis of the business strategies of the leading companies operating in the segment such as Disney Consumer Products, Inc., Warner Brothers Consumer Products, Inc. and Viacom Inc. are also included in the report.
Geographical Coverage
The US
Canada
Asia Pacific
Company Coverage
Disney Consumer Products, Inc.
Warner Brothers Consumer Products, Inc.
Viacom Inc.
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Executive Summary
Licensing refers to the business arrangement allowing one company to permit another company to manufacture its products for a specified payment. There are practically no limits on merchandise that can be licensed. It can range from bed sheets to running shoes; clocks to rings; shower curtains to stuffed animals, etc. Character licensing accounted for major share of global licensed merchandise industry in recent years. Licensed character toys especially Hollywood Action Figures has been most dominant category driving sales. Licensing plays a vital role in driving sales and new product launches within toys industry overall.
Table of Contends
1. Executive Summary
2. Licensed Merchandise Industry: Overview
2.1 Licensing Basics
2.1.1Types of Licenses
2.1.2 License by Property Type
2.1.3 Advantages of Licensing
2.2 Licensed Merchandise
3. Global Licensed Merchandise Market
3.1 Market Sizing Actual & Forecasted
3.2 Market Share
3.2.1 Market Share by Category
3.2.2 Market Share by Region
3.2.3 Market Share by Length of Licensing Agreement
4. GlobalLicensed Toys Market
4.1 Market Sizing Actual & Forecasted
4.2 Market Share
4.2.1 Share by Competitors
5. Global Licensed Merchandise Market-Focus on Licensed Toys: Regional Analysis
5.1 The United States/Canada
5.1.1.Licensed Merchandise Market Sizing Actual & Forecasted
5.1.2. Licensed Toys Market Sizing Actual & Forecasted
5.1.3 Retail Merchandise Market Share by Distribution Channel
5.2 Asia Pacific
5.2.1Licensed Toys Market Sizing Actual & Forecasted
5.2.2Market Share by Region
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