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Global Marketing Resource Management (MRM) Market, 2015-2019, Manufacturing, Distribution, Commercialization & Growth

Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.
MarketsandMarkets™ | 25.05.2016

Global Marketing Resource Management (MRM) Market 2015-2019 Size and Share Published in 2015-07-22 Available for US$ 2500 at Researchmoz.us

Description

Marketing Resource Management (MRM)
is a set of processes that enhance ( through applications such as brand management and financial management tools) an organizations capabilities for analyzing and optimizing marketing resources (external and internal). MRM applications enable organizations:

MRM helps in planning and creating budgets with complete marketing activities and programs that include strategic planning and financial management

MRM creates and develops all marketing programs and content, including production management

MRM helps in collecting and managing all the content and knowledge, including digital asset and content management

MRM fulfils and helps in distributing assets and in content and knowledge management

MRM helps in measuring, analyzing, and optimizing marketing performance, including analytics

Technavio's analysts forecast the global MRM market to grow at a CAGR of 13.77% over the period 2014-2019.

Covered in this Report

The report includes the present scenario and growth prospects of the global MRM market for the period 2015-2019. The report defines the revenue generated from the following applications:

Marketing reporting and analytics

Project management software

Financial management software

Capacity management software

Others (Brand and production management software)

Download Sample of this Report at: http://www.researchmoz.us/enquiry.php?type=S&repid=301181

Technavio's report, Global MRM Market 2015-2019, has been prepared based on in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors.

Key Regions

Americas

APAC

EMEA

Key Vendors

BrandMaker

IBM

Infor Orbis Global

SAP

SAS

Teradata

Other Prominent Vendors

Adnovate

Aptean

BrandMaster

BrandWizard

Central Desktop (PGi)

Code Worldwide

Direxxis

Kodak

Microsoft

MarketingPilot (Microsoft)

Neolane

Oracle

Saepio

Key Market Driver

Increased Use of Marketing

For a full, detailed list, view our report

Key Market Challenge

Low Adoption of MRM Solutions among SMEs

For a full, detailed list, view our report

Key Market Trend

Increased Focus on Digital Media

For a full, detailed list, view our report

Key Questions Answered in this Report

What will the market size be in 2019 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?

Make an Enquiry: http://www.researchmoz.us/enquiry.php?type=E&repid=301181

Table of Content


01. Executive Summary

02. List of Abbreviations

03. Scope of the Report

03.1 Market Overview

03.2 Product Offerings

04. Market Research Methodology

04.1 Market Research Process

04.2 Research Methodology

05. Introduction

06. Market Description

06.1 MRM Evolution

06.2 Five Competency Areas of MRM

06.3 MRM Framework

07. Market Landscape

07.1 Market Overview

07.2 Global MRM Market

07.3 Five Forces Analysis

08. Market Segmentation by Application

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