The European Car Wash Market - Verdict Trend Report
Summary
In 2014, value of the commercial car wash market across seventeen European countries was 6.7bn. In the same year, there were 1.3bn commercial car wash occasions and, on average, each registered vehicle is washed at a commercial site 4.2 times.
Key Findings
Make informed investment decisions by understanding the size of the car wash retail market and the nature of the competition within it.
Formulate market share objectives for your company and assess performance using our value data segmented by channel and installation type.
Develop superior strategies to those of your competitors by accessing information on their European operations in the seventeen markets covered.
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Identify high growth markets with the potential for increased wash occasions and value.
Synopsis
Germany is the most valuable car wash market in Europe, at 1.8bn in 2014 due to a combination of a high car parc and car wash legislation. German law prevents motorists from washing their vehicles at home, which greatly pushes up the value of the market compared to other European countries.
Rollover and jet washes recorded the highest number of wash occasions between 2012 and 2014, as they were the most popular wash installations across Europe. This is because these two wash types take up minimal space on the forecourt, and have low investment costs in comparison to tunnel washes and provide motorists with an appealing low wash price
Countries covered in the report: Austria, Croatia, Czech Republic, Finland, France, Germany, Greece, Italy, Netherlands, Poland, Romania, Russia, Slovakia, Spain, Sweden, Turkey and the UK.
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Table of Contents
1 Overview
2 Outlook
2.1 Growing vehicle parc increases wash occasions across Europe
2.2 Washes per vehicle grew
2.3 Price reduction strategy used to boost wash occasions
2.4 as recessionary habits are hard to shake
2.5 European car wash market worth over 6.6bn
2.6 Loyalty key to repeat wash occasions
2.7 Hand wash popularity continues to grow in top five
2.8 but jet and rollover remain dominant in the rest of Europe
3 Recommendations
3.1 Loyalty key to repeat wash occasions
3.2 Expand wash installation variety
3.3 Standalone operators should use tunnel to stand out
3.4 Expand installation network
3.5 Invest in hand washes
4 Market Size
4.1 Austria
4.1.1 Total market value
4.1.2 Total wash installations
4.1.3 Total wash occasions
4.1.4 Average car wash cost
4.2 Croatia
4.2.1 Total market value
4.2.2 Total wash installations
4.2.3 Total wash occasions
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