Tunisia: 4G Services Launch and Increasing Fixed Broadband Penetration Will Drive Growth
The telecommunications market in Tunisia is estimated to generate revenue of $1.4bn in 2016 and will grow at a CAGR of 2.1% over the 2015-2020 period, driven by the expansion of 4G by all operators as well as positive developments in the fixed broadband market. The mobile data segment will grow at a CAGR of 3.4% over the 2015-2020 period, whereas fixed Internet will register a CAGR of 6.9%. We expect mobile subscriptions in Tunisia to grow at a CAGR of 4.4% over 2015-2020, driven by new service portfolios, the introduction of 4G services in the country and the launch oftelecommunications market in Tunisia MVNOs (like Lycamobile). Going forward, operators should seize opportunities arising out of growth in 4G, fixed broadband services, the B2B segment and digital services. For vendors, opportunities lie in operators’ network expansion plans as well as offering smart services to operators aiming to target enterprises.
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Key Findings
The overall telecom service revenue in Tunisia is estimated to decrease by 2.2% over 2015-2016 to reach $1.4bn in 2016. From 2015 to 2020, the telecommunications market in Tunisia will see service revenue grow at a 2.1% CAGR, boosted by mobile data and fixed Internet segments.
Mobile revenue will account for 82.1% of the total telecom services revenue in 2020. Mobile data will be an important driver of this trend, as it will expand at a 3.4% CAGR from 2015 to 2020.
We expect the contribution of Internet access to fixed services revenue, including pay-TV, will increase from 42.4% in 2016 to 52.1% in 2020.
In terms of overall service revenue in 2016, the Tunisian telecom market will be dominated by Tunisie Telecom, followed by Ooredoo Tunisia and Orange Tunisie.
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Table of Contents
Executive summary
Market and competitor overview
Regional context
Economic, demographic and political context
Regulatory environment
Demand profile
Service evolution
Competitive landscape
Major market players
Segment analysis
Mobile services
Fixed services
Pay-TV
Identifying opportunities
Overall market opportunities
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