Social Networking Markets Trends and Opportunity - Ireland - May 2016
Social media is seen as a good source of company information among consumers. This indicates that platforms such as Facebook, YouTube and Twitter are becoming increasingly important to Irish consumers during the research phase of many types of purchase decision. Updating their presence on social networking sites regularly will ensure brands provide consumers with accurate information and thus maintain their primacy as a source of information.
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Table of Content
Overview
What you need to know
Issues covered in this report
Executive Summary
Market factors
Social media ad spending to grow but ad blocking an issue
Facebook extends ‘Like’ function to include ‘Reactions’
Rising number of unattached a growth opportunity for online dating apps in Ireland
Online daters concerned about fraud
Cyberbullying remains an issue for young social network users
Companies, brands and innovations
The consumer
Facebook remains the social network of choice for Irish consumers
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Figure 1: Types of social networks that consumers log on to regularly (ie log on at least once per week), NI and RoI, April 2016
YouTube the most popular media networking site
Figure 2: Types of media networks that consumers log on to regularly (ie log on at least once per week), NI and RoI, April 2016
Messaging apps dominated by Facebook-owned platforms
Figure 3: Types of messenger apps that consumers log on to regularly (ie log on at least once per week), NI and RoI, April 2016
Social networks a good source of company information
Figure 4: Agreement with statements relating to social and media networks and dating apps, NI and RoI, April 2016
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