China Plant Protein Drink Market - 2014: Worldwide Industry Share, Investment Trends, Growth, Size, Strategy, Forecast
The emphasis on health benefits and natural ingredients, wider distribution points and broadening occasions for usage could encourage consumer engagement and drive the plant protein drinks market forward.
Table of Content
Introduction
Report structure
Definition
Methodology
China’s PPDs target consumer groups
PPD Function Buyers are:
PPD Budget Buyers are:
PPD Indulgence Buyers are:
PPD Flexible Buyers are:
Abbreviations
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Executive Summary
The market
Figure 1: China retail value sales of plant protein drinks, 2008-18
Figure 2: Plant protein drinks market segmentation, by value (RMB m), 2008-13
Figure 3: Plant protein drinks retail market segmentation, by volume (m litres), 2008-13
Companies and brands
Figure 4: Leading companies’ shares of retail value sales of plant protein drinks in China, 2012
The consumer
PPDs drunk: types, frequency and popularity
Drinking occasions
Retail channels
Factors considered when buying PPDs
Features to encourage consumption of PPDs
Attitudes towards PPDs
Key issues
Tap into consumers’ eagerness to learn more about PPDs’ health benefits to enhance understanding
Wider distribution points for PPDs to capture impulse and on-the-go consumption
Positioning PPDs towards targeted occasions could help to generate sales
What we think
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The Market
Key points
Market size
PPDs remain a small category compared to the total soft drinks market
Figure 5: Retail sales volume and value of soft drinks, China, 2013
PPDs remain small a category, owing to infrequent consumption levels
Figure 6: China plant protein drinks per capita retail sales (litres), 2007-12
Despite being a small category, PPDs maintain their growth momentum
Figure 7: Value and volume retail sales of plant protein drinks, 2008-18
Market forecast
Figure 8: China retail value sales of plant protein drinks, 2008-18
Figure 9: China retail volume sales of plant protein drinks, 2008-18
Market segmentation
Product type segmentation
Figure 10: Plant protein drinks market segmentation, by value (RMB m), 2008-13
Figure 11: Plant protein drinks retail market segmentation, by volume (m litres), 2008-13
Price by segment
Figure 12: Average price of plant protein drinks, by segment, 2008-13
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