Baby Food Industry in India : Market size, share, landscape, trend analysis, Growth drivers, Future opportunity
The new research report on Baby Food Industry in India:
The number of births in India rose very gradually up to 2013, but has since begun to decline slightly. Living standards are significantly higher in urban areas and this is where the bulk of industrially produced baby foods are sold. However, there is a rising middle class even in smaller towns and rural areas, and manufacturers are targeting these to widen the consumer base. Sales grew rapidly up to 2009, but slowed considerably in 2010, with slight declines in some sectors, and growth has remained subdued since. Per capita intake levels rose by 13% in 2015. Milks dominate the market and have outperformed cereals in volume terms. The baby cereals sector remains overshadowed by the milks sector in value terms, accounting for just 32.8% of market value in 2015, and 27.7% of volume.
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Key Findings
In value terms, baby milk sales in India advanced strongly, by 93.7% in nominal growth terms over the 2009–2015 period. The baby cereals sector achieved even more dynamic growth of 108%.
The majority of sales are accounted for by milks, which took a 72% volume share, with baby cereals holding the remaining 28%.
Two companies, GCMMF and Nestlé India, control the bulk of baby food sales in the Indian market, with GCMMF accounting for 46% of volume in 2015, while Nestlé held a 42.2% share.
The most important outlet for baby food is pharmacies, and some suppliers only sell their baby food brands in this channel. Although many pharmacies are local independent stores, organized retailing has grown rapidly in recent years.
Synopsis
“Baby Food in India” is an analytical report by Canadean which provides extensive and highly detailed current and future market trends in the India market.
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Table of Contents
Introduction
Executive summary
Definitions
Background to the Market
Births
The Consumer
Socio-Demographic Trends
Working Women
Breastfeeding Trends
Regulations
Market Overview
Key features & developments
Market value and volume
Manufacturers shares
The future
Sector Analysis
Baby milks
Baby cereals
Other Baby Food
Production and trade
Production
Imports
Exports
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