Cellular M2M Services in Africa and the Middle East: Market Sizing, Forecasts and Case Studies
‘Cellular M2M Services in Africa & the Middle East,’ a Telecom Insider Report by Pyramid Research, presents the different M2M market segments in the region and includes market sizing, forecasts, growth drivers and case studies. It analyzes the main developments and key trends in cellular M2M verticals, including the telematics/fleet management, utilities/smart city, consumer electronics, health, industrial, financial/retail and security sectors. This Insider also presents case studies of Vodacom in South Africa, M-KOPA Solar in Kenya, Etisalat in the UAE, Sequoia Technology in Mozambique and Turkcell in Turkey, examining how these different players approach the M2M opportunity. We conclude with recommendations.
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Key Findings
In Africa and the Middle East, M2M is growing fast and providing new revenue streams for operators. Growth is driven by a number of different factors, including the evolution of the technology, M2M’s ability to address end-user pain points in specific markets, the state of regulations and business model innovations.
Pyramid Research expects cellular M2M SIMs to account for 3.2% of total mobile subscriptions in the AME region at year-end 2018, led by the utility segment with 45% of all M2M SIMs. The telematics/fleet management vertical will, however, generate the most mobile service revenue, rising at a CAGR of 13% from 2013 to 2018.
As core telecom lines of business - voice, SMS - become commoditized, more and more AME operators, ranging from Vodacom to Turkcell, are investing in M2M. But each market is different: for example, while M2M in the UAE serves primarily the utilities/smart city vertical, South African M2M is focused on the automotive market.
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Table of Contents
Introduction
Segment overview, market sizing and forecast in Africa & the Middle East *
Market detail: Case studies
South Africa case study: Telematics/fleet management
Kenya case study: Utilities/smart city
UAE case study: Utilities/smart city
Mozambique case study: Health
Turkey case study: Financial/retail
Conclusions: Key findings and recommendations
Appendix: Acronyms and definitions
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