Thailand Consumer Attitudes and Online Retail Dynamics Industry Analysis and Forecast Report 2015–2020
Thailand follows a free-enterprise economy system and is equipped with a well-developed infrastructure. It is the second-largest economy in Southeast Asia after Indonesia. Bangkok, the countys capital, and the countrys most populous city with a burgeoning e-commerce market, makes Thailand the most lucrative commercial hub of Asia.
Key Findings
The Internet Growing Up Stronger
Electrical and electronics was the largest product group, with total sales of THB28.7 billion, or 46% of total online retail sales in 2015.
The New E-Payment System in Thailand and Its Effects on E-Commerce
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Synopsis
Consumer Attitudes and Online Retail Dynamics in Thailand, 20152020 provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to Thailands online retail environment. In addition, it analyzes the key consumer trends influencing Thailands online retail industry.
What else does this report offer?
It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design
Market insights based on consumer trends, changing economic and demographic factors, and other macroeconomic factors
Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts that will drive this market in the future
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Reasons To Buy
Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment
Understand which products will be the major winners and losers in the online arena in the coming years
Get an in-depth analysis of the latest trends in online retailing in Thailand, covering the factors driving online spending across the categories
Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and reviewing innovative retailers, which provides insights and ideas to remain competitive and profitable
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