Global Programmatic Advertising Spending Market to grow at a CAGR of 20.56% during the Period 2016-2020
About Programmatic Advertising Spending
Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When a user clicks on a URL, a publishers content loads in the browser. The publisher may find information of the user in its data management software. The publisher sends the available information to its ad server and requests to know whether there is an available ad campaign that can target the user. If there is a campaign that matches the users profile, an ad is displayed within 0.05 seconds of the user opening the publishers content.
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If no campaign targets a users profile, the server seeks to match the impression programmatically by requesting response from traders, ad networks, and supply side platforms. If the impression is not cleared, the server may seek to erase the impression in a direct programmatic way through private exchanges. Even then, if the impression is not cleared, the request is forwarded to an open ad exchange, aiming to achieve liquidity. Open ad-exchange sends a bid request containing information about the users browser, website URL, and ad type to multiple bidders that include traders, ad networks, and demand-side platforms.
Technavios analysts forecast the global programmatic advertising spending market to grow at a CAGR of 20.56% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global programmatic advertising market for 2016-2020. To calculate the market size, the report considers the revenue generated from the sales of programmatic online advertisements.
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Table of Content
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Market overview
Base year
Vendor segmentation
Summation errors
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by type
Global programmatic advertising market segmentation by type
Global programmatic advertising market by open auction
Global programmatic advertising market by automated guaranteed
Global programmatic advertising market by invitation-only
Global programmatic advertising market by unreserved fixed-rate
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