Digestive Health - US - July 2016 Report Trends, Size, Shares, Forecast & Opportunities
After experiencing solid sales in 2014-15, growth in the digestive health market is expected to soften somewhat in 2016. The majority of consumers are turning to some form of OTC (over-the-counter) digestive remedy for treatment, with antacids accounting for the largest share of all digestive health remedy sales. Looking forward, the need for digestive health treatments is not expected to change; however, interest in improving overall digestive health with proactive treatments such as probiotics continues to grow.
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Table of Content
Overview
What you need to know
Definition
Executive Summary
The issues
Market sales soften after two years of strong growth
Figure 1: Total US sales and fan chart forecast of digestive health, at current prices, 2011-21
Some adults opting not to treat digestive issues
Figure 2: Ailments experienced in the last 12 months, but did not treat, May 2016
Safety concerns exist over the long-term health effects of OTC product use
Figure 3: Concern about health effects of H2 blockers and PPIs, May 2016
The opportunities
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Adults experience more than one ailment; tap into need for multisymptom products
Figure 4: Repertoire of ailments experienced, by any ailment, May 2016
Consumers are turning to product labels for information
Figure 5: Seek out information on package and in-store signage, May 2016
Offer alternative product flavors to appeal to target group of sufferers
Figure 6: Interest in flavors, by age, May 2016
What it means
The Market – What You Need To Know
Sales expected to soften in 2016; future growth steady
Antacid sales dominate, yet a smaller segment of the market and retail channel are bringing in growth
Probiotic sales are booming; potential implications for digestive health market
Some adults choose to skip treatment
Age impacts digestive health issues and treatment
High stress and obesity levels are a positive indicator for digestive health market
Market Size and Forecast
Sales soften somewhat after two years of strong growth
Figure 7: Total US sales and fan chart forecast of digestive health, at current prices, 2011-21
Figure 8: Total US sales and forecast of digestive health, at current prices, 2011-21
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