Global Digital Signage Market to grow at a CAGR of 5.6% during 2016-2020: Key vendors ADFLOW, Cisco, HP, Panasonic
About Digital Signage
Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and projection to display content such as digital images, video, and information. These can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings.
Digital signage displays make use of content management systems and digital media distribution systems that are installed on PCs and servers to display information. They are increasingly being used as an alternative to static signage due to the following advantages:
Frequent and easy content updating
Interactive abilities due to touch screens, movement detection, and image capturing
Out-of-home advertising that shows video content along with traditional ads or messages
Delivery of targeted messages to specific locations or consumers at specific times
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Technavios analysts forecast the global digital signage market to grow at a CAGR of 5.6% during the period 2016-2020.
Covered in this report
The report covers the present scenario and the growth prospects of the global digital signage market for 2016-2020. To calculate the market size, the report considers the revenue generated from the use of digital signage for applications such as:
Retail
Quick service restaurants (QSRs) and other restaurants
Education
Healthcare
Other (governments, corporations, public spaces, banking, transportation, and outdoor sports)
Technavio's report, Global Digital Signage Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
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Table of Content
PART 01: Executive summary
Highlights
PART 02: Scope of the report
Definitions
Market overview
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by application
Retail
QSRs and other restaurants
Education
Healthcare
Other segment
PART 07: Market segmentation by revenue source
PART 08: Geographical segmentation
Global digital signage market by geography
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