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Sport content: TV vs. OTT - High Demand Organizations, Key Business Strategies, Commercial Usage & Fastest Growing Indus

Industry covers all the major trends and technologies playing a major role in the "Sport content: TV vs. OTT" market’s growth over the forecast period
MarketsandMarkets™ | 07.09.2016

Sport content: TV vs. OTT Size and Share Published in 2016-08-19 Available for US$ 3356 at Researchmoz.us

Description

New business models for sport content delivery


While the latest negotiations for the TV rights to major sports resulted in record prices, and the Euro 2016 football and summer Olympic Games have delivered very strong ratings, this report takes a look at sport content on television, and the Internet's growing weight in providing exposure for sports.

It explores the role that sport plays on television, and the role that television plays in financing sport leagues, as well as the opportunities being opened up by OTT. It takes a look at recent upheavals in the sector, the increased competition created by new sport channels, and the involvement of new players from the telecom and Internet universes.

The report details the strategies that leagues are adopting with respect to the distribution of their content, via broadcasting and OTT, and by Internet companies and telcos. It also examines how broadcasters are reacting to these new real and potential threats.Lastly, it explores the technical and economic challenges that those providing live premium sport content are having to grapple with, and pinpoints several ways in which broadcasting and OTT can be used to complement one another, and the avenues open to the different types of stakeholder.

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Table of Content


1. Executive Summary

1.1. Sport and television: a well-entrenched, mutually beneficial relationship

1.2. The advent of OTT: opportunity for leagues and clubs, threat to channels?

1.3. A necessary complementarity between broadcasting and OTT

2. Methodology

3. Distribution of sports rights: state of the art

3.1. How the sale of sports rights is organised

3.1.1. Sport rights owners

3.1.2. The sports rights market

3.2. Sport: live TV's last bastion?

3.3. Television's weight in the economics of major sports

3.3.1. Sizeable disparities in TV's contribution to professional sport's revenue, depending on the discipline and the country

3.3.2. Rising price of sports rights

3.3.3. High inflation of rights due to an expanding media landscape

3.4. How important is sport to television?

3.4.1. Sport as audience builder

3.4.2. Sport as a magnet for ad revenue

3.4.3. Sport channels' weight in pay-TV packages

3.4.4. Sports' weight in channels' spending on programming

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4. Sport content: the new goldmine

4.1. Sport leagues: growing prominence of OTT alongside TV broadcasting which is more lucrative than ever

4.1.1. Swift rise in the price of TV rights

4.2. American leagues: the most advanced in OTT distribution

4.2.1. Other sport leagues

4.2.2. Distribution on specialised third-party platforms

4.3. OTT services in search of exclusive premium content on a global scale

4.3.1. Internet giants' attempt to gain a foothold in distributing sport content

4.3.2. The threat of live video streaming apps

4.4. Sport used by telcos as an incentive to subscribe

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