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OTT Services: The Rapid uptake of Growth in Data Traffic for Broadband providers and Promote Internet Neutrality

Recent research and the current scenario as well as future market potential of "OTT Services” globally Trends, Classifications and Industry chain.
MarketsandMarkets™ | 13.09.2016

OTT Services: Collaborative Regulation Can Promote Internet Neutrality Size and Share Published in 2016-02-07 Available for US$ 3495 at Researchmoz.us

Description

The explosive growth of over-the-top (OTT) services has disrupted the telecommunications market by boosting competition and by creating a phenomenal traffic load on the transport pipes of ISPs. Network providers are using traffic differentiation to manage the increased volume and distribute the cost of additional capacity, which has raised equal-access concerns among online content and service providers and consumers. As many governments around the world strive to address the issue, regulators are grappling with how to maintain Internet equality without discouraging sector growth.

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Key Findings


The rapid uptake of OTT services globally is a major driver of the growth in data traffic for broadband providers. Popular OTT applications have disrupted the traffic management models of ISPs by exponentially expanding the volume of content carried over the Internet. The increased data load has created challenges for ISPs, which are coming up with methods for managing congestion.

Traffic management by ISPs has prompted governments to intervene to ensure Internet traffic equality. The need for government intervention to achieve a neutral Internet has been debated for a long time. Since the rise of the public Internet, governments have been weighing the merits of regulating such an expansive space against the risks of curtailing freedom.

Regulators must recognize the factors that enable a sustainable net neutrality program. A concerted implementation plan is needed to push forward the net neutrality agenda and attain sustainable progress. Some key enablers are identified based on each country

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Table of Content

Executive summary

Introduction: Report scope and definitions

Report scope

Definition of over-the-top services

Internet neutrality definition

Section 1: Dynamics shaping the OTT environment

Growth drivers and trends – OTT video

Growth drivers and trends – OTT messaging

Growth drivers and trends – OTT telephony

The impact of OTT services on network providers

Section 2: Ecosystem player views

Diverging stances on net neutrality

The governments’ dilemma

Autonomy is key for ISPs

Consumers want open access, equality and more choices

OTTs: Neutrality benefits consumers and the entire ecosystem

Section 3: Case studies – Approaches to regulating net neutrality

Regulating net neutrality: Same goal, different paths

Regulatory frameworks for net neutrality

Case study: United Kingdom

Case study: France

Case study: South Korea

Case study: United States

Case study: European Union

Case study: Chile

Case study: Brazil

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