Global Health and Wellness Food Market to grow steadily at a CAGR of 6% during the forecast period 2015-2019
Overview of the health and wellness food market
Technavios research analyst predicts the global health and wellness food market to grow steadily at a CAGR of 6% during the forecast period. The growing health awareness among consumers globally is the primary growth driver for this market. Health and wellness food products and drinks are known to help cure and prevent gastrointestinal illnesses such as irritable bowel syndrome, inflammatory bowel disease, food allergies, maintaining blood glucose level, and diarrhea. They are also used in functional foods such as dairy products to aid digestion, reduce cholesterol levels, enhance brain function, and increase immunity.
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The product innovations in this market are expected to boost the market growth during the forecast period. Vendors are constantly innovating in packaging, formulations, and are even inventing new ways to increase consumption of their products. For instance, Nestle has launched a "Portion Guidance" programme making healthier choices easier for the consumers. Under this program, the company engages consumers with on-pack messaging, highlighting the quality of ingredients used, and giving clear visual instructions to users for brands such as Nido.
Product segmentation and analysis of the health and wellness food market
Food intolerance
Organic food
Better for you (BFY)
Functional food
Naturally healthy food
The naturally healthy food segment dominated the market during 2014, with a market share of 39%. An ageing population, high obesity rates, and a raised awareness of unhealthy food are the main factors fueling the demand for the naturally healthy food among the consumers.
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
Top-vendor offerings
PART 03: Market research methodology
Research methodology
Economic indicators
PART 04: Introduction
Key market highlights
PART 05: Market landscape
Market overview
Market size and forecast
Five forces analysis
PART 06: Market segmentation by product type
Overview of global health and wellness market by product type
PART 07: Market segmentation by distribution channel
PART 08: Geographical segmentation
Health and wellness food market in Americas
Health and wellness food market in Europe
Health and wellness food market in APAC
Health and wellness food market in MEA
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
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