Market Insight : Mobile Analytics Market Globally Grow at a CAGR of 21.33% by Revenue During the Forecast Period 2017-2

Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavios analysts forecast the global mobile analytics market to grow at a CAGR of 21.33% during the period 2016-2020.

Covered :
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2016-2020. To calculate the market size, we have used the revenue generated through software licenses and subscription fees of the smart phones and tablets.

To calculate the market size, the report includes the following market segments by platforms:
iOS
Android
Windows

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Segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Mobile Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Adobe Systems
Amazon Web Services
Google
IBM
Microsoft

Other prominent vendors
Adjust
AdMob
Amplitude
AppSee
Apsalar
AskingPoint
AT Internet
CA Technologies
Countly
Localytics
Mixpanel
Netbiscuits
Segment.io
Upsight
Webtrends

Key driver
Frequency of security breaches and cyber attacks
For a full, detailed list, view our report

Key challenge
Lack of skilled analytics professionals
For a full, detailed list, view our report

Key trend
Increase in focus on BI
For a full, detailed list, view our report

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