Analysis of Beer in Global Industry : Market Development and Overview 2017
Beer is a type of alcoholic beverage produced by fermentation and saccharification of starch of the resulting sugar. The enzymes and starch are generally derived from malted grains, cereals. Beers are also added with hops that include bitterness and also act as a natural preservative. Other flavorings such as herbs and fruit are occasionally included. The process of preparing beer is known as brewing.
After water, beer is consumed most widely and is the third most popular drink after tea and water. The presence of alcohol in a beer accounts to 4% to 6%. The basic ingredients of beer are starch source such as malted barley, water, a brewer’s yeast to produce the fermentation and also a flavoring like hops.
Increasing health concerns among consumers, increasing availability of beer are some of the factors driving the Latin America and Middle-East beer market. Increasing obesity, high cholesterol is some of the major concern hindering the growth of the market. It is seen that consumption of beer proved to be beneficial for people to prevent such coronary diseases. Beer is low in cholesterol, low in fat that helps in preventing high cholesterol disease. Moreover, consumption of beer moderately regulates the cholesterol ratios. Due to favorable climatic condition in the region of Latin America and Middle-East consumption of beer is increasing along with the increasing availability of beer. Increasing disposable income along with rapid urbanization is also driving the beer market in this region. Rapid urbanization offer better opportunity for the rise in demand of beer in the beer market.
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However, stringent government rules and regulation and sensorial profile of beer are the restraining factors of beer market in the region of Middle-East. Latin America has the largest market share of beer and is expected to have a moderate growth during the forecast period. In Middle-East there are strict rules and regulation due to which consumption of beer is less compared to Latin America. Consumption of Alcoholic beer in Saudi Arabia is strictly prohibited. Due to this reason consumption of non-alcoholic beer is more in Saudi Arabia compared to any other region. Increasing disposable income along with rapid urbanization has a high impact on the demand of beer in the long run. The manufactures of beer are now manufacturing organic beer which has organic ingredients. This is fuelling the demand of beer during the forecast period.
Carlsberg Group, Ambev S.A, Anheuser-Busch InBev, Heineken N.V and SABMiller Plc are some of the major players of beer in the region of Latin America and Middle-East beer market.
The report has been segmented by geography and product type and it includes drivers, opportunities and restraints, Porters Five Forces analysis of the Latin America and Middle-East beer market. The research study highlights present provides forecasts and market trends from 2015 to 2021. Average selling prices (ASP) across all product segments and packaging sizes are also covered within the scope of research. We have featured the current market scenario for the beer market and identified future trends that will impact demand for beer during the forecast period.
By product type, the market is segmented into dark, lager, non-alcoholic and stout beer. The report provides the present market size and anticipates its status over the forecast period. By geography the market has been segmented into two i.e. Latin America and Middle-East.
The report also analyzes factors driving and inhibiting expansion in the beer market. Porter’s Five Forces analysis offers insights into the market competition across its value chain. The report will assist suppliers, manufacturers, and distributors to understand the present and future trends in the market and formulate strategies accordingly.
The report segments the sports nutrition market as:
Beer Market, by Product
Dark beer
Lager beer
Non-alcoholic beer
Stout beer
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Non-Alcoholic Drinks Market, by Geography:
Latin America
Middle-East
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