Market Overview of Protein Powder Market in Global Industry 2018-2025

Proteins are basic supplements for the human body. They are essential for proper maintenance and growth of the human body. Proteins are available in a wide range of foods.

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The complete protein is a combination of various elements such as, amino acids eggs, meat, milk, nuts, fruits, seeds, and other. Protein powder was introduced to the market, as it was very difficult to obtain complete protein from only food only. Casein, soy protein, and whey protein, are the main forms of protein powder. Protein powder is an additional source of protein, which is important in terms of influence on the metabolism of protein and potentially on the execution of the activity of the muscles. The protein powder has various benefits such as body building, boosts energy, helps the body to recover from an injury, tones the muscles and builds lean mass. These benefits have prompted consumers to consume protein powder on a daily basis. All these advantages makes the protein powder more popular all around the world. Demand for protein powder is high among athletes.

Key factors that are driving the protein powder market include the rise in awareness about the benefits of protein, such as expanded vitality, streamlined weight administration. Other factors which are estimated to drive the global protein powder market are the increasing standard of living of the middle class population and the rise in the disposable income. Other than sports sector, protein powder has huge opportunity in the non-sports sector, which in turn is anticipated to propel the protein powder market during the forecast period. Moreover, the high rate of obesity among children and adolescents is fuelling the demand for smart electronic devices and interest toward this authentication technology is rising, which is becoming trend currently. However, negative publicity and claims are likely to hamper the expansion of the protein powder market during the forecasted period.

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The protein powder market can be segmented based on type, flavor, source, distributional channel, and geography. Based on type, the protein powder market has been segmented into casein protein, soy protein, whey protein, and others. Whey protein is the most common supplement among the three protein powder types. Whey protein powder is a complete protein supplement, which means users, those who want to build muscle and those who want to lose weight, are expected to receive all essential ingredients. Based on flavor, the global protein powder market is classified into double rich chocolate, extreme chocolate milk, vanilla cream, cookies and cream, mocha cappuccino, strawberry, and others. In terms of source, the protein powder market has been segmented into animal, plant, and others. Based on distributional channel, the global protein powder market has been segmented into supermarkets/hypermarkets, online, chemist/drugstore, nutrition store, health food store, specialist sports store, and others.

In terms of geography, the protein powder market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America and Europe are expected to hold prominent share of the global market, as people in the region are focused more body shape and fitness. The market in Asia Pacific is anticipated to expand at a high growth rate during the forecasted period due to the high awareness about protein supplement and increase in urbanization in the region

Major players operating in the protein powder market include ABH Pharma Inc., Glanbia Group, Abbott Laboratories, Amway, GlaxoSmithKline, Makers Nutrition, Glanbia Group, GNC Holdings, Herbalife International of America, Inc, Vitaco Health, Living Inc, Suppleform, Garden of Life, Melaleuca Inc, Atlantic Multipower UK Limited, USANA Health Sciences, Melaleuca Inc, Isostar, Shaklee Corporation, Vitacost.com, and Dalblads.

The report offers a comprehensive evaluation of the market. It does so via in-depth qualitative insights, historical data, and verifiable projections about market size. The projections featured in the report have been derived using proven research methodologies and assumptions. By doing so, the research report serves as a repository of analysis and information for every facet of the market, including but not limited to: Regional markets, technology, types, and applications.

The study is a source of reliable data on:

    Market segments and sub-segments
    Market trends and dynamics
    Supply and demand
    Market size
    Current trends/opportunities/challenges
    Competitive landscape
    Technological breakthroughs
    Value chain and stakeholder analysis

The regional analysis covers:

    North America (U.S. and Canada)
    Latin America (Mexico, Brazil, Peru, Chile, and others)
    Western Europe (Germany, U.K., France, Spain, Italy, Nordic countries, Belgium, Netherlands, and Luxembourg)
    Eastern Europe (Poland and Russia)
    Asia Pacific (China, India, Japan, ASEAN, Australia, and New Zealand)
    Middle East and Africa (GCC, Southern Africa, and North Africa)

The report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases). The report also features a complete qualitative and quantitative assessment by analyzing data gathered from industry analysts and market participants across key points in the industry’s value chain.

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A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the report projects the attractiveness of each major segment over the forecast period.

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