The Mobile Advertising (mAdvertising) Market: 2014 – 2020 – Opportunities, Challenges, Strategies & Forecasts
Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. The “Mobile Advertising (mAdvertising) Market: 2014 – 2020″ report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets. Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts. The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.
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Table of Content:
Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
Chapter 2: mAdvertising Market Models How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
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Reportbazzar.com is your trusted source for the most inclusive and informative assortment of market research reports designed to empower you with the latest in industry information that translates to time and cost savings for your business. We not only help you give wing to your latent business ideas but also facilitate you in taking the best informed and strategic decisions that guarantee success in your most promising business endeavors.
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Browse Complete Report with TOC:
http://www.reportbazzar.com/product/the-mobile-advertising-madvertising-market-2014-2020-opportunities-challenges-strategies-forecasts/
Table of Content:
Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Key Questions Answered
1.4 Key Findings
1.5 Methodology
1.6 Target Audience
1.7 Companies Mentioned
Chapter 2: mAdvertising Market Models How they Work?
2.1 An Introduction to mAdvertising
2.2 mAdvertising Categories
2.2.1 Web Banners
2.2.2 Web Posters
2.2.3 SMS Adverts
2.2.4 MMS Adverts
2.2.5 Audio Adverts
2.2.6 Rich Media
2.3 mAdvertising Dimensions
2.3.1 Mobile Ad Sizes & Displays
2.4 mAdvertising Supporting Technologies
2.4.1 SMS
2.4.2 MMS
2.4.3 Mobile WAP
2.4.4 Web 2.0
2.4.5 WAE
2.4.6 WAP Push
2.4.7 Others
2.5 mAdvertising Formats
2.5.1 PNG
2.5.2 JPEG
2.5.3 GIF
2.5.4 BMP
2.5.5 WBMP
2.6 Revenue Generation Models: How mAdvertising Works?
2.6.1 Cost Per Impression (CPI)
2.6.2 Cost Per Click (CPC)
2.6.3 Conversion Rate (CR)
2.6.4 Cost Per Install (CPI)
Request Sample Report:
http://bit.ly/Mobile-Advertising-sample-report
About Us:
Reportbazzar.com is your trusted source for the most inclusive and informative assortment of market research reports designed to empower you with the latest in industry information that translates to time and cost savings for your business. We not only help you give wing to your latent business ideas but also facilitate you in taking the best informed and strategic decisions that guarantee success in your most promising business endeavors.
Contact Us:
ReportBazzar
Mary Jane
US: +1 (212) 389-6363
IND: +91 20 66528525
Email: sales@reportbazzar.com
Linked In: https://www.linkedin.com/company/report-bazzar