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Beer Market in Germany - Market Research 2015-2019 Growth, Forecast Report

The beer market in Germany witnessed growth in 2014 because of the victory of Germany in the Football World Cup, which led to increased consumption.
MarketsandMarkets™ | 10.11.2015
Beer Market in Germany - Market Research 2015-2019 Size and Share Published in 2015-11-04 Available for US$ 2500 at Researchmoz.us

Description

About beer market in Germany

Beer is the most consumed alcoholic beverage in Germany. It accounted for a market share of 47.18% of the total alcohol market in Germany in 2014, amounting to $84.99 billion. Though the beer market is the largest segment, it has matured and is likely to exhibit a declining pattern during the forecast period.

The beer market in Germany witnessed growth in 2014 because of the victory of Germany in the Football World Cup, which led to increased consumption of beer. However, during the forecast period the market is likely to decline because of changing consumer demographics and rising health consciousness among consumers.

Technavio's analysts forecast the beer market in Germany to grow at a CAGR of 1.19% and 0.63% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report

This report covers the present scenario and the growth prospects of the beer market in Germany for the period 2015-2019. To calculate the market size, the report takes into account the sales and consumption through various distribution channels, and takes into account the taxes levied by the government.

The market size is calculated in terms of revenue as well as volume for the following categories:

Standard lager

Premium lager

Specialty beer

Low alcohol

Ales and stouts

It also covers the sales via distribution channels of the following segments:

On-trade (licensed pubs, bars, clubs, restaurants, and other outlets related to the hospitality sector)

Off-trade (specialist retailers, supermarkets/hypermarkets, discounters, and other retail outlets)

The report also presents the vendor landscape and a corresponding detailed analysis of the five major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market, and the challenges faced by vendors and the market at large.


Key vendors

Anheuser-Busch

Bitburger Braugruppe

Krombacher

OETTINGER Brewery Group

Radeberger Gruppe


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Other prominent vendors

Beck's Brewery

Birra Menabrea

Bitburger Brewery

Budweiser Budvar Brewery

Cesu Alus

Chimay Brewery

Diageo

Erdinger

Forst

Krombacher Brauerei

Molson Coors

Oakleaf Brewery

Paulaner Brewery

Pivovarna Lako

Royal Unibrew

vyturys

The Brew Company

Veltins

Warsteiner


Market driver

An integral part of German culture

For a full, detailed list, view our report


Market challenge

Availability of substitutes

For a full, detailed list, view our report


Market trend

Growing shift in sales from on-trade to off-trade

For a full, detailed list, view our report


Key questions answered in this report

What will the market size be in 2019 and what will the growth rate be?

What are the key market trends?

What is driving this market?

What are the challenges to market growth?

Who are the key vendors in this market space?

What are the market opportunities and threats faced by the key vendors?

What are the strengths and weaknesses of the key vendors?


Browse All Beer Market Research Reports at http://www.researchmoz.us/beer-market-reports-86.html


Table of Content


PART 01: Executive summary

Highlight

PART 02: Scope of the report

Market overview

Top-vendor offerings

PART 03: Market research methodology

Research methodology

Economic indicators

PART 04: Introduction

Key market highlights

PART 05: Germany: Overview

Germany: Economic and social impact on beer market

PART 06: Germany and beer

German brewery sector

Beer and employment

Revenue from beer industry


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