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Mobile Value Added Services Market to Grow Exponentially by 2022

The primary look of the consolidation suggest that both the parties want equal rights in this venture.
Nikita Limkar | 13.12.2017
Companies such as Alphabet Inc., AT&T Inc., Samsung Electronics, Blackberry Limited, Vodafone Group Plc., OnMobile Global Limited, and ZTE Corporation among others are some of the key players in the global mobile value added services market. These companies are constantly striving hard to gain an advantage over others with the help of offering better and innovative services. Along with this, the companies are engaging into tactical business decisions such as mergers, partnerships, takeovers, and joint ventures to enhance their market presence. The U.K.’s telecom giants Vodafone group have officially entered into a consolidation with the Idea Cellular Company owned by KM Birla. This consolidation will be India’s biggest in the telecom sector and is expected to become the largest mobile phone services provider in the country in terms of revenue market share and subscribers as well. The primary look of the consolidation suggest that both the parties want equal rights in this venture.

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According to a recent report by Persistence Market Research, the global market for mobile value added services is expected to reach an overall valuation of US$698,900 mn by the end of the given forecast period of 2017 to 2022. This growth is expected to be achieved with the help of robust CAGR throughout the course of the forecast period.

What Factors are Driving Growth of Global Market?

The global market for mobile value added services is progressing at a steady pace because of the increasing usage and growing penetration of smart phones. The demand for these value added services is increasing among the end users of mobile phones who have a big demand for portability and connectivity. Mobile phones are now not only used for making calls, but have now become devices used for multiple purposes that can make users surf the internet, read the news, access new apps, help them in social media interaction, and check emails as well. As the world is heading towards telecommunications services that are faster and with a high rate of the internet penetration, the global market for mobile value added services is expected to develop substantially.

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What are Latest Trends in Global Mobile Valued Added Services Market?

One of the upcoming trends in the global market for mobile value added services is the emergence of the value added services that are location enabled. With the aid of these location based services, customers can avail real time locations and directions on their cell phone which they want to explore. These services also allows them to get weather forecasts and provides them with real time updates on traffic on their smart phones. Such type of location enabled services are also being used by advertisers to push out notifications when the customer is in the vicinity of their retail place and they can provide them with attractive offers instantly. Such trends are only some of the many facets of the value added services provided on mobile phones. These services have a wide range of applications and thus are also significantly helping in the overall development of the global market for mobile value added services.