Xerox targets over 20% YOY growth: General Manager of Xerox Egypt

Xerox Egypt is the country’s leader in document outsourcing and digital printing, with the company’s revenues in 2013 back to normal after the 25 January Revolution.

Daily News Egypt sits down with Xerox Egypt’s general manager Ashraf Al-Arman to discuss the company’s expansion plans, target market share and consumers’ demands.

What are the main products Xerox supplies to the Egyptian market?

Xerox supplies offers different technologies and services to the Egyptian market. Xerox Egypt started as a direct subsidiary to Xerox Corporation in 1978 and it has been expanding since then. We introduced document services to the market in the 1990s and we have leadership position in the market in both technology and document related services.

Discussing leadership, can this be quantified as a market share value?

Overall market share, yes, we do have the leadership position in most of the product segments in terms of customer classification, especially in the banking and telecom sector and the government.