Egypt’s PICO looks to Asia and Russia for export market growth

Egyptian fresh produce company PICO has predicted that both Russia and Asia could become important markets for its fruit and vegetable exports in the near future, with the firm poised to benefit from Russia’s current freeze on EU and US imports.

Speaking ahead of its participation in the international trade event Asia Fruit Logistica (staged in Hong Kong from 3-5 Sept) PICO has expressed its confidence that it can significantly increase exports to both markets.

With the destinations only accounting for less than 10% of PICO’s total global exports, the Cairo based company believes there is considerable potential for sales growth in both Russia and Asia, and will be targeting this goal with its participation in the trade events.

PICO’s Heike Hagenguth said: “Both markets have huge potential due to the size of their populations and diverse market requirements, especially in Asia. There is much room for growth for Egyptian exporters in general and of course PICO.”