Jumia expects E-commerce boom in Egypt

E-commerce models nowadays often take on an American style; however, this is not the case for Egypt. As a start up investing in the Arab world, Jumia Egypt has adopted the values and qualities of e-commerce in the Middle East and Africa. By utilising different payment and delivery methods such as “pay on delivery” Jumia has become one of the biggest and most popular online shopping malls in Egypt.

In a recent study conducted by Jumia, in cooperation with the Boston Consulting Group, Egypt was found to be one of the fastest growing countries in the digital space in the region. According to Mattia Perroni CEO of Jumia “Egypt’s e-intensity has been growing steadily over the past three years; “The incredible market potential and the technology infrastructure, combined with the human factor are the main drivers behind this growth. Looking at the rising significance of the Egyptian entrepreneurial and innovation space, it is clear that the human or people factor here is truly unique.”