Egypt tourism ad campaign launches in New York

Pictures of Egypt’s iconic landmarks are appearing on the streets of New York as part of a new campaign to boost tourism, Egyptian newspaper Youm 7 reported Tuesday.

Large advertisements titled “The New Egypt” have appeared on the Nasdaq building in Times Square, accompanied with the message: “Peace, Prosperity and Growth.”

They have also been seen on buses and in the subway, the newspaper added.

The campaign, which Youm 7 said is funded by an Egyptian businessman, coincides with President Abdel Fattah al-Sisi’s visit to New York this week to attend a U.N. meeting.