Mashreq Bank expands in Egyptian retail banking market

As part of the bank’s expansion plans, Mashreq Bank plans to increase staff amongst other initiatives to amplify the bank’s presence in Egypt. Daily News Egypt interviewed head of Retail Banking of Mashreq Bank in Egypt, Pankaj Kundra, to know more about the sector

What are Mashreq’s major strategies for expanding in the Egyptian banking market during 2015?

The retail bank plans to launch many new initiatives in 2015. We plan to enhance our services by launching new products to serve both retail as well as SME customers. Some of the services include a market defining credit card, consolidate statements, enhancing our Mashreq Gold proposition, speedy servicing for SME transactions, etc. We also plan to enhance our brand equity through online and digital channel marketing strategy.