TP-LINK Middle East, Focuses on Channel Business Development in Egypt

According to the vendor that supplies Wireless solutions, ADSL, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the strategy to develop the business in Egypt comes as TP-LINK has seen business confidence return to the IT market in that country.

Roger Gong, Country Manager, Egypt at TP-LINK Middle East, said the company has decided to strengthen its B2B and B2C SOHO and SMB networking business in Egypt as the country is steadily turning around from the upheaval it has experienced in the past three years.

Gong said for the first half of 2015, confidence in the distribution channel and retail segment has been well built and TP-LINK would like to up the tempo so that partners can start to benefit from the business opportunities that are emerging in Egypt. "We have been working so hard to communicate the new business and partners initiatives, and we are working closely with each channel segment to ensure that we lay a solid foundation upon which our business will develop and grow," he said.