Edita to support Hostess production with new plant in Egypt
Edita Food Industries S.A.E., a leader in the Egyptian packaged snack food market, plans to build a 55,000-square-meter (592,000-square-foot) facility in the Polaris Al-Zamil district in 6th of October City in Egypt. Edita said the new plant will allow the company to expand capacity to make existing products while simultaneously allowing it to introduce new Hostess Brands products.
In April, Edita reached an agreement with Kansas City-based Hostess Brands L.L.C. to acquire the manufacturing rights of 11 new products and expand distribution.
Edita acquired ownership of the Ho Hos, Twinkies and Tiger Tail brands in Egypt, Libya, Jordan and Palestine in April 2013. Under terms of the deal announced in April 2015, Edita’s full ownership of the brands will extend to new markets, including Morocco, Algeria, Tunisia, Syria, Lebanon, Iraq, Bahrain, Oman, the United Arab Emirates, Kuwait, Qatar and Saudi Arabia.