Egypt and Tunisia target German market

Tunisian tourism has suffered heavily this year after dozens of foreign tourists were killed in two terror attacks in Tunis and Sousse. Bookings have slumped and many hotels have closed, putting staff out of work. But the decision to award this year’s Nobel Peace Prize to the Tunisian National Dialogue Quartet, which helped secure democracy following the Jasmine Revolution of 2011, is a sign of hope for the country.

In response, the Tunisian tourist board has launched a new advertising campaign in Germany under the slogan “Tunisia celebrates the Nobel Peace Prize. For a living democracy”. The video spot is running on Facebook, Youtube and Twitter as well as digital screens in various major German cities. Digital users are invited to share the advert under the hashtag #United_for_peace. In addition, a separate image campaign ‘True Tunisia’, showing the 15-day trip of a Belgian tourist, Deborah, on a fascinating road-trip through the country, is running on various digital media.

Meanwhile, Egypt will go ahead with a planned advertising campaign in Germany despite the Russian charter jet crash and the subsequent drop in bookings. Tamer Marzouk, director of the Egyptian tourist office in Berlin, told fvw: “Due to the current events we have decided to put back the start (from December) to the second half of January.” The campaign, featuring the country’s diversity including its cultural attractions, will run on online media, posters and TV channels.