Chinese auto maker Chery relaunches new cars assembled in Egypt

China's leading auto maker, Chery International, announced Tuesday the relaunching of its Speranza cars under the new name of "Chery."

The "Chery" will be assembled in Egypt in partnership with two leading Egyptian automobile corporations, Ghabbour Auto (GB) and Aboul Fotouh Automative (AFA).

Chery has sold over 30,000 Speranza models in Egypt since 2004 and has become the most popular Chinese car in Egypt in cooperation with Aboul Fotouh Automotive.

With the new trilateral partnership, Chery decided to relaunch its assembled cars in Egypt under the company's name.

"This relaunch is an important step for Chery International's strategy, as Egypt is a leading country in Africa and Chery started its export business in the Middle East and Africa. That is why we see Africa as a market with huge potential," He Xiaoqing, President of Chery International, told Xinhua in an interview following the ceremony.

He added that AFA has abundant local resources in order to assemble car parts and integrate Chery's products, while GB's solid marketing experience guarantees successful sales and customer service for Chery's products.

Chery expects AFA to assemble 35,000 units annually and the Chinese auto manufacturer is focusing on brand design, product enhancement and upgrading service in its comprehensive growth strategy in Egypt.

GB Chairman, Raouf Ghabbour, said he is proud to partner with Chery International due to its past success in the Egyptian market and said the agreement will also assist AFA to work at full capacity during the current economic recession.