Samsung Egypt dominates TV market by 37%

Samsung Egypt is currently dominating the TV market, which sold 500,000 sets in 2015, with the highest sales of any brand, acquiring up to 37% of the market share.

Kassem Kassem, head of the TV Division department at Samsung, spoke to Daily News Egypt about the increase in sales of TV sets, which grew by 20% in the first half of the year, compared to the same period in 2015.

What is your share of the Egyptian market? What are the total sales of the market?

According to the latest statistics of GFK, the Egyptian market sold over 500,000 TV sets in 2015. Samsung has 37% of the market, making us the largest company in Egypt.

How do you see the growth of the TV market in Egypt under the current circumstances?

Television has become a common commodity in Egypt. It is no longer a luxury. Many houses now have more than one set; especially with the rise of smart TVs. According to GFK, which specialises in consulting and research, the market in Egypt grew by 20% over the first half of 2016 year-on-year, despite the poor economic conditions currently being experienced in Egypt.