L’Oréal Egypt is witnessing dynamic growth

Four years since its launch, L’Oréal Egypt is witnessing dynamic growth in consumer demand from the MENA region, while keeping up with trends in e-commerce and sustainability

In order to attract global investors, Egypt introduced a number of key incentives in 2017 under its new investment law, including tax exemptions, subsidised utilities, guaranteed residence for investors, and more.

France is a leading economic partner for Egypt, with the former’s significant economic venture in the Middle Eastern nation bolstered by the presence of 160 subsidiaries of French companies, employing more than 30,000 people. According to French Customs, in 2017, France and Egypt posted an increase of 21.8% in their trade, which totalled €2.5bn. French multinationals like Schneider Electric, Saint Gobain, Carrefour, and L’Oreal, plus several others, recently announced that they would increase their investments in Egypt.