Trade Minister inaugurates Creative Egypt store for handmade products

The Minister of Trade and Industry, Amr Nassar, inaugurated on Wednesday the Creative Egypt store and Creative Hub Egypt for handmade products in Cairo Festival City, New Cairo.

During the inauguration, the minister said that Creative Egypt is affiliated with the Industrial Modernisation Centre (IMC), which serves 35 handicraft groups from 17 governorates and over 64 companies.

Since its establishment in 2015 at the Omar Effendi Store, Creative Egypt has contributed to raising Egyptian awareness about the country’s heritage and ethnic products, Nassar added.

The minister stressed that the Egyptian handicraft industry has managed, under the Creative Egypt brand, to participate in many local and international exhibitions, which enriched the ability of Egyptian handicrafts to compete globally, and also contributed to increasing their export opportunities.